Products
Physical goods, consumer electronics, household and lifestyle brands, whether sold in one city or shipped across borders. Launches, catalogue growth, seasonal pushes.
Marketing company · Lagos and Abuja, Nigeria
We can market anything.
A product, a service, an app, a card, a launch, an event, a place, a cause. If it has an audience, we find that audience, earn its attention, and prove what moved. Strategy, content, partners, campaigns and measurement from one team, with the method chosen for the job rather than the job bent to a method.
Talk to us about a brief Join as a partner
- Opt-in audiences only
- Every placement disclosed
- Reported against one number
What we market
Marketing is one discipline with many subjects. The subject changes the channel and the message, never the standard. These are the kinds of work we take on.
Services and professionals
Agencies, clinics, schools, consultancies, trades and the people behind them. Lead generation that respects the reader, and reputation built on evidence.
Apps and software
Mobile apps, web tools and platforms. Installs, activation and retention treated as one funnel, with store listings, content and partners pulling in the same direction.
Financial products
Cards, wallets, payments, savings and lending, marketed inside the rules. Claims registers, approval before publication, and no promise a product cannot keep.
Launches and events
Openings, conferences, releases and campaigns with a date. Audience built before the day, attention held through it, results reported after.
Places, causes and ideas
Destinations, communities, public campaigns and non-profits. The same craft, applied to a message rather than a price tag.
Services
- Strategy and positioning. Who the audience is, what they already believe, what would change their mind, and the one number the work must move. Written down before anything is made.
- Content and search. Guides, comparisons, how-tos and stories written for the reader first and published where the audience already looks. Search engines and answer engines are both distribution surfaces; we write for both.
- Social and community. Channels run with a voice, a calendar and a reason to follow. Communities grown by being useful in them, not by broadcasting at them.
- Partners, creators and affiliates. Networks of people who already hold the audience you need, recruited on evidence, onboarded with a kit, paid on results.
- Campaigns and paid media. Launch campaigns, paid placements and sponsorships bought where the audience is, labelled as what they are, and judged on the number they moved.
- Data-led targeting. Public business information only: who ranks for the searches your customers make, who creators already recommend, what assistants answer when asked. Scored, reviewed by a person, then acted on.
- Measurement and reporting. One number per campaign, a date by which it must move, and a report against that number. Activity is not a result.
How we work
- Opt-in, always. We do not send unsolicited direct messages, we do not buy lists, and we write only to businesses through the contact details they publish.
- Disclosed. Every partnership, affiliate link and sponsored piece is labelled as such. If we promote something we own, we say so.
- Measured. Every campaign has a number it must move and a date by which it must move it. We report against that number, not against activity.
- Regulated clients welcome. We are built to work beside licensed financial products: claims registers, approval before publication, and no promises a product cannot keep.
- Method fits the brief. We do not sell one channel to every client. The audience and the number decide the mix, and we say no to work where we cannot see a path to the number.
Our work
Case studies are written from finished campaigns: the brief, what we did, the number it moved, and what we would do differently. The first are being written from campaigns now in progress. Where a client is a business we also own, the case study says so.
Nothing appears here until it has happened and been measured.
Partners
Shoutwell runs a two-tier partner programme for the brands and products we market: you earn on the results you bring and a smaller share on the partners you introduce. Terms are set per client and published to enrolled partners before anything is promoted.
Who fits: communities and publishers with an audience that acts, creators who review honestly, and operators who already reach the markets a client needs.
Who does not: anyone whose plan involves buying lists, cold messaging individuals, or promising returns.
Contact
We reply from a named person, not a queue. Working hours are West Africa Time.